Charlotte Lewis
Word Count – 491
Level 1 – Group MJ1/2
Writing for Multimedia
Written 23/03/2011
Title – Blog Piece – “London Fashion Week – The Dark Side of Fashion”
In February, London was graced with the annual presence of the fashion glitterati and their army of suited and booted, stiletto-toed followers for the event known as London Fashion Week.
Being one of the few beings important or rich enough to attend this upper class event offers entry into a world of celebrities, fashion designers, beautiful clothes and a whole lot of Champagne. Sounds ‘totally fabulous darling’, right? However there is a dark side to this seemingly flawless week of decadence. Every year the press pick up on it, yet every year it stays the same. Women’s magazines focus on it and the women that read them fixate on it, the issue on everyone’s lips - weight.
Scarily skinny models are a subject in the fashion world that is widely debated over in practically every country, many of which have now adopted policies that prevent models with BMI’s under 18 from walking the catwalk, a very positive prevention if you ask me. According to the British Medical Association the media’s obsession the barely-there bodies of fashion models has contributed to the growth in eating disorders among young girls - There are an estimated 60,000 people in Britain with eating disorders. Nine out of ten are female.
With the increasing eating disorder-related deaths of models and people that are subjected to them through the media, you would think London Fashion Week would have been trying to follow other shows leads by using ‘normal-sized’ models and turning their backs on anorexic chic, right? Wrong. Liz Jones, anorexia survivor and a writer for the Daily Mail, angrily reported “...do they think we’re blind?” when she saw the zombie-like, stick-girls tottering up and down the catwalk.
One model involved in the Fashion Week that received particular media attention, and shocked me to my core, was Chloe Memisevic - A 17-year-old Swedish model, represented by Wilhelmina Models in New York, with a Body Mass Index of below 15. Yes, below 15. A healthy BMI is somewhere between 18.5 and 24.9, making it clear that designers hiring her, such as Mary Katrantzou and Marc Jacobs, are in no hurry to promote a healthy body image in their fashion shows.
I understand that designers often feel that the best way to showcase their clothing line is to hire models with bodies that will flatter the clothes without distracting from them, but designers have been accused of simply seeing models as ‘clothes hangers’ for their collections in the past. Does that mean that model’s have to weigh about as much as the hangers I’ve got in my wardrobe?
The big question is: Will the fashion world ever change? Will they ever see sense on this issue and stop promoting unhealthy lifestyles for young women the world over? Every year more promises are made but, as this year’s London Fashion Week proved, we will have to wait for any real action to be taken against the dark side of Fashion.
Hyperlinks:
http://www.news.bbc.co.uk/1/hi/769290.stm
http://www.londonfashionweek.co.uk/
http://www.dailymail.co.uk/femail/article-1359713/London-Fashion-Week-2011-Skeletal-models-super-sized-hypocrisy.html


